Stop Fighting, Start Winning: Measuring the Success of CMO and CRO Alignment

Live Session Details
Sep 26, 2024 01:09 PM (ET) zoom session

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Stop Fighting, Start Winning: Measuring the Success of CMO and CRO Alignment

Is your sales and marketing alignment costing you opportunities?

9 in 10 sales and marketing professionals say they are out of sync on strategy, process, content, and culture. The importance of alignment has been discussed for years, but the real question remains..

 

What does true alignment between CMOs and CROs look like, and how can you measure its success?

 

Aligned teams see higher revenue, better customer experiences, and increased win rates. But how can you directly connect those outcomes to effective collaboration between your marketing and sales leadership?

 

We’re bringing together the experts to get real answers.

 

Join us on Thursday, September 26, at 1 PM ET for an exclusive discussion with top sales and marketing executives, Imraan Hassam, Vice President of Marketing at Vencora; Sarah Eppler, Fractional Chief Marketing Officer; RJ Paulovski, Chief Revenue Officer at Ideon Media; and Joe Heikkinen, Chief Geek at Sales Geek Texas.

 

We'll dive into the key metrics and KPIs that reveal how well your teams are working together—and where they can improve.

 

Ready to break down the silos and unlock growth? Don’t miss this opportunity to learn from industry leaders and gain practical strategies to drive real, measurable success.

Experts
  • Hear direct insights from both sales and marketing leaders on building lasting alignment
  • Discover actionable tools and tactics for tracking joint KPIs that drive results
  • Understand the critical difference between aspirational alignment and real, measurable SLAs
  • Learn how AI can supercharge collaboration and tighten your team’s connection
  • Identify the metrics each leader cares about—and how to bring clarity across teams
  • Master the art of aligning around marketing attribution and drawing a clear line to revenue
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Meet The Speakers

Imraan Haasam Vice President of Marketing at Vencora LinkedIn Profile
Joe Heikkinen Chief Geek at Sales Geek Texas LinkedIn Profile
RJ Pauloski Chief Revenue Officer at Ideon Media LinkedIn Profile
Sarah Eppler Fractional CMO at Sarah Eppler Co. LinkedIn Profile

Event Organizers

Dilya Abushayeva Marketer. Storyteller. Founder of Mavuus. LinkedIn Profile
Elmira Abushayeva Marketing Strategist. Founder of Mavuus. LinkedIn Profile