Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics
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80% of CEOs don't trust or are unimpressed with their CMOs. Meanwhile, only 10% feel the same about their CFOs.
The reason for this huge gap? Simple! CEOs like predictability.
Even the gloomiest of the financial forecasts from a CFO will be much better received due to the accuracy of their reports. It is the unpredictable pipelines and the inability to accurately forecast revenue is what truly hurts our reputation at the executive table.
Reporting marketing metrics like cost-per-lead frames marketing as a cost center, instead of measuring marketing investment per opportunity and reminding the C-Suite that marketing is an investment that pays off over time.
So what are the key marketing metrics that every CEO wants to see and which specific KPIs will help position marketing as a true revenue generator vs a cost center?
In this session Imraan Hassam, Benjamin Dorr and Lara Cherem shared their best practices when it comes to measuring marketing effectiveness, which metrics seem to be the biggest game changers in the executive meetings and why they often get overlooked by other CMOs.
Our guest speakers also shared KPI benchmarks to measure against and potential resources to help source specific industry metrics in the future.
During these 60-minutes you will:
- Learn the difference between ‘vanity’ and ‘critical’ marketing metrics.
- Discover new marketing KPIs that you might have not thought about before.
- Explore different strategies on how to gain more trust from the C-Suite.
- Hear from other like-minded CMOs who have managed to master the art of marketing ROI.
- Finally, understand how you measure up against the other industry benchmarks.
Meet The Speakers
Event Organizers
