The biggest reason? The lack of accountability and ownership of this critical initiative.

Who really owns the GTM? 

The CEO? While they have the right authority and perspective, they often lack the time to do so effectively and consistently.

The COO might have the expertise, however, their attention is pulled toward different priorities, making them an inconsistent choice for GTM ownership.

Some businesses look to the CRO, but in reality, these roles tend to focus heavily on short-term revenue, often overlooking a bigger picture.

In many organizations, GTM leadership falls to a cross-functional leadership committee often leading to inefficiencies and misalignment.

This lack of a cohesive company strategy might be one of the top reasons why CMOs struggle to do their jobs effectively - it’s nearly impossible to succeed in marketing without a clear GTM.

So what is a CMO to do? How do they navigate this every challenging conundrum?

Join us on Tuesday, May 20 at 1pm ET where Greg Wong, CEO at RIWI, Vinay Nair, Fractional CMO and Executive Coach, Christine Royston, CMO at Wrike, and Martin Pietrzak, CEO at Pinch Marketing, will discuss their perspectives on GTM ownership and accountability and provide their personal recommendations on how CMOs can help companies build stronger GTMs and therefore win in marketing.