Yet according to Robert Half's 2026 research, 65% of marketing and creative leaders planned to increase their full-time headcount in the second half of the year.

So perhaps AI isn't eliminating the need for marketing talent as quickly as we thought. Instead, it's fundamentally changing the roles and skills CMOs need on their teams.

A typical mid-sized B2B marketing team 10 years ago would’ve looked something like this: Product Marketing, Communications, Demand Generation and Design Support.

Fast-forward to today, and AI is reshaping how all these functions operate.

Not to mention that the role of the CMO has evolved as well. Marketing leaders are increasingly expected to drive AI adoption and rethink traditional workflows.

So what exactly will CMOs be hiring for in 2027? Will the marketing team of tomorrow even remotely resemble the one from 10 years ago? And how do you decide what to hire for, what to outsource and what to automate?

As always, we've invited experienced marketing leaders to share how they're approaching these decisions and what the marketing team of 2027 might actually look like.

Join us on Thursday, November 5 at 1 PM ET, where Erica Seidel and Liza Adams will share their perspectives on building the marketing teams of 2027 - people, AI, agencies and the skills you actually need.

Bring your pen and paper to take detailed notes. We sure will