In other words, most board members come from backgrounds in CEO and finance roles, with very little marketing representation.

This lack of marketing knowledge can make it extremely challenging for CMOs to present strategy and, most importantly, to demonstrate impact to a group primarily focused on growth.

You are lucky if your team has been killing it and the marketing generated pipeline has been growing year over year, but the reality is not always as peachy.

So, how do CMOs review performance, forecast the rest of the year, contribute to long-term strategy, secure the right resources, and prove their value - all within a 15-20 minute window.

We’ve got you covered.

In this session, we’re bringing together some of the most seasoned executives - including CEOs, CFOs, VCs, and current (or former) board members - to share insights on how CMOs can successfully manage board expectations and nail every meeting.