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Managing Board Expectations: Top 5 Strategies for CMOs to Nail Every Board Meeting

Live Session Details
Jan 09, 2025 01:01 PM (ET) zoom session

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Managing Board Expectations: Top 5 Strategies for CMOs to Nail Every Board Meeting

Only 4% of Fortune 1000 board directors are CMOs, according to Spencer Stuart.

 

This lack of marketing knowledge can make it extremely challenging for CMOs to present strategy and, most importantly, to demonstrate impact to a group primarily focused on growth.

 

You are lucky if your team has been killing it and the marketing generated pipeline has been growing year over year, but the reality is not always as peachy.

 

So, how do CMOs review performance, forecast the rest of the year, contribute to long-term strategy, secure the right resources, and prove their value - all within a 15-20 minute window.

 

We’ve got you covered.

 

In this session, we’re bringing together some of the most seasoned executives - including CEOs, CFOs, VCs, and current (or former) board members - to share insights on how CMOs can successfully manage board expectations and nail every meeting.

 

Want a quick recap of the session? We've summarized the discussion in this article!

Experts

During the Session You Will:

  • Learn practical tactics for gaining board trust and speaking their language
  • Explore strategies to build alliances with board members Identify the metrics that matter most to the board
  • Get a clear blueprint of DO’s and DON’Ts for managing the board
  • Understand the differences between presenting to your executive team vs the board
  • Receive a sample slide to use in your next board presentation
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Meet The Speakers

Steve Byrne Executive and Board Member LinkedIn Profile
Matan Hazanov Managing Partner @ Enigma Venture Partners LinkedIn Profile
Sandra Lopez Tech Exec | Fractional CMO & GM | Investor LinkedIn Profile
Elana Anderson Go-To-Market Advisor | Operating Advisor | Independent Board Director LinkedIn Profile

Event Organizers

Dilya Abushayeva Marketer. Storyteller. Founder of Mavuus. LinkedIn Profile
Elmira Abushayeva Marketing Strategist. Founder of Mavuus. LinkedIn Profile