Marketing Budget Planning for 2025: Proven Frameworks and Benchmark Insights
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With only 35% of B2B marketing decision-makers expecting a budget increase of more than 5% in 2025, and 73% of CMOs reporting pressure to "do more with less," marketing leaders are being challenged to find new ways to maximize their impact
So how much should your company invest in marketing in 2025?
Should it be a percentage of your revenue, or should it reflect your broader company goals? The answer isn’t simple - every organization is different, and the right balance between programs, personnel, and technology is unique to each business.
Marketing leaders must also navigate complex budgeting decisions - how much to allocate to established channels, how to experiment with new platforms, and how to optimize internal vs. external resources. And, most importantly, how do you achieve profitable growth in an environment where you’re asked to deliver more with less?
Watch our Coffee Chat to help you answer these questions and uncover the right budget frameworks for 2025.
We gathered with marketing leaders and finance executives, Dennis Farkos and Kristin Hambelton, for a deep dive into marketing spend for 2025 - covering how to identify the biggest impact drivers for your business, find efficiencies based on performance data, select the right channels, and build the team that aligns with your goals.
You’ll walk away with actionable insights to confidently plan and allocate your 2025 marketing budget, ensuring you’re investing in the right areas for growth - no matter the economic environment.
Here's the list of Marketing Budget Resources 2025 listed in the session.
During these 60-minutes you will:
- Gain financial insights into what the 2025 marketing budget landscape is likely to look like.
- Discover key benchmarks and methodologies for aligning your marketing spend with revenue growth and ROI.
- Explore resource allocation strategies to balance internal vs. external resources and how to divide spend between programs and people.
- Learn practical approaches for estimating your marketing budget and finding the right balance for your organization.
Meet The Speakers
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