Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.
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While 94% of marketing leaders say AI has had a positive impact on their ability to grow revenue over the past year, only 10% of CMOs feel that they fully implemented an AI strategy for their teams.
Granted, the world of AI has transformed the marketing landscape forever, with many arguing that we are still at the very beginning of this groundbreaking evolution.
Hundreds of thousands of AI marketing tools have popped up since the initial introduction of ChatGPT in November 2022: data analysis, predictive analytics, content creation, social media monitoring - the list can go on and on.
But the most challenging part?
There’s no playbook or a proven framework for CMOs to follow in order to truly succeed in this dynamic journey. Truthfully, it’s all trial and error.
This is where communities, just like ours, come to the rescue and provide an opportunity for the marketing leaders to collaborate and learn from each other.
In this Coffee Chat Brett Willms, Fab Dolan, Justin Parnell and Liza Adams shared their insights on the future of AI in marketing - strategy development, team efficiency, resource augmentation, and much more.
The speakers also shared their favorite AI tools that they can’t live without.
Enjoy it!
During these 60-minutes you will:
- Learn the foundational principles to consider when fleshing out your AI strategy.
- Explore various tactics on how to set realistic expectations with the C-Suite.
- Understand how to prioritize investments and evaluate new opportunities.
- Learn how to define potential success metrics for your AI strategy.
- Finally, discover new AI tools used and recommended by other marketing leaders.
Meet The Speakers
Event Organizers
