Should CMOs Report to Sales? 5 Things to Consider When Reporting to a CRO
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It’s not a secret that your job's success (and satisfaction) is hugely impacted by your superior - their personality, management style and most importantly, their role within the organization.
The question of whether CMOs should be reporting to CROs vs the CEOs is as old as time.
Granted that each scenario carries its own pros and cons with many, many considerations that need to be taken into account.
For organizations heavily focused on driving revenue growth, having the CMO report to the CRO offers a logical alignment of objectives and ensures tight integration between marketing and sales.
On the contrary, when the CMO reports to the CEO, they can have a seat at the executive table and contribute to high-level decision-making, also positioning themselves as a strategic partner vs just a functional leader.
Some support the former, others support the latter - there’s really no perfect formula to success. But fully understanding the upsides and the downsides of each scenario is critical when evaluating a potential job opportunity or making a recommendation to the rest of the executive team.
As always, we’ve gathered a roundtable of Sales and Marketing executives to hold a healthy debate.
Join us on Thursday, August 7 at 1pm ET with Erica Seidel - executive search specialist, Daniel Incandela - fractional CMO & brand strategist, Sandra Lopez - tech exec & fractional CMO, to discuss both the challenges and advantages of marketing reporting to CEOs vs the CROs. The good, the bad and the ugly, as they say.
During the Session You Will:
- Hear the perspectives on the matter from both - Sales and Marketing executives
- Learn about the numeric considerations when evaluating a potential job opportunity
- Discover various strategies on how to succeed when reporting to either of the roles
- Explore the list of the most critical metrics that each role mostly cares about
- Learn how to create Sales and Marketing alignment regardless of the reporting structure
- Finally, have an opportunity to share your previous experiences and learnings when reporting to different roles
Meet The Speakers
Event Organizers
