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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Live Session Details
Dec 11, 2025 01:00 PM (ET) zoom session

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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

We’re seeing a substantial shift: some of the world’s biggest companies - Starbucks, Johnson & Johnson, Uber, Etsy, and Lyft - are eliminating traditional CMO roles and replacing them with hybrid titles like CGO (Chief Growth Officer).

 

At the same time, AI has not just changed the marketing landscape - it continues to reshape the core responsibilities of today’s marketing leaders. It’s no longer about adopting AI; it’s about transforming with AI.

 

And if that weren’t enough, the 2026 economic landscape demands that CMOs allocate budgets with surgical precision. Organizations are moving from expansion mindsets to optimization strategies - leaving little room for error.

 

So what does the marketing leadership role look like in 2026 and beyond? Are we slowly going extinct? How do we stay relevant in a world where machines can do most of our work?

 

As always, we’re turning to the experts. We've invited Kate Bullis and other experts to give us the inside scoop on the CMO hiring landscape in 2026.

 

Join us Thursday, December 11 at 1PM ET for a conversation on the latest C-Suite expectations - trends, role shifts, and the harshest of realities.

 

The speakers have hired hundreds of senior marketing leaders and speak with CEOs across industries daily. They're ready to spill the tea on how hot is the current demand for CMOs, what are the new non-negotiables, and what can you do to truly stand out in today’s market?

 

Whether you’re actively job-hunting or simply trying to stay future-proof, this session will be lit.

 

Experts

During these 60-minutes you will:

 

  • Get a clear picture of the 2026 CMO role landscape
  • Understand the shift from traditional to modern CMOs
  • Learn how to stay relevant in a rapidly changing market
  • Discover tactics to stand out in a crowded field
  • Hear what CEOs expect from today’s marketing leaders
  • Share your own insights and predictions for 2026
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Meet The Speakers

Kate Bullis Global Marketing Practice Leader and Managing Director at ZRG Partners LinkedIn Profile

Event Organizers

Dilya Abushayeva Marketer. Storyteller. Founder of Mavuus. LinkedIn Profile
Elmira Abushayeva Marketing Strategist. Founder of Mavuus. LinkedIn Profile