The Future of Search: A CMO’s Guide to SEO, GEO and AEO
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58.5% of Google searches now end without a single click.
AI-generated summaries are reshaping how people search for and consume information. Instead of clicking through multiple links, your customers are simply asking questions and receiving immediate responses.
So if no one clicks, how do you ensure your brand is still seen?
Visibility is no longer guaranteed by rankings alone. Your content may be used, referenced, or even relied upon by AI systems without ever generating a visit to your website.
And yet, most marketing teams continue to operate within a traditional SEO framework.
So what is a modern CMO to do?
Double down on keywords? Increase content production? Invest more heavily in paid channels? Or step back and rethink visibility altogether?
Because in 2026, visibility is no longer about ranking higher. It is about being selected as the answer.
As always, we brought in experts who are actively navigating this shift. We’ve invited a leading SEO strategist John-Henry Scherck who works with companies such as Calendly, Copy.ai, and AlphaSense to help them adapt and win in this evolving search landscape.
During this 60-minute session, you will:
- Understand how AI is reshaping search behavior and its implications for marketing performance
- Learn the key differences between SEO, AEO, and GEO, and why they matter now
- Discover how leading organizations are being surfaced in AI-generated answers
- Explore new ways to think about visibility when traffic is no longer the primary metric
- Hear how your peers are adapting their strategies in response to these changes
- Share your own experiences and challenges navigating this transition
Meet The Speakers
Event Organizers
